Get Unfiltered Insights from Africa’s Mining Professionals
No Assumptions. No Guesswork. Just the Answers You Need.
Digging Deep’s Voice of Customer (VOC) gives you the clarity to build products, close deals, and lead the African mining market—without wasted time or resources.
✅ Direct feedback from verified African mining professionals.
✅ Insights from engineers, procurement teams, and decision-makers.
✅ Actionable answers, not just data.
👉 Stop guessing. Get the Insights That Drive Results →
Enoch Chow
VP product, Weir Motion Metrics
Thanks to the Digging Deep Dialogue & Voice of Customer (VOC), we now have very good insights into the day to day of a blast engineer and how they use our product.
What’s key for us is an unbiased VOC. If we ask our customers we may get different answers than if you were to ask them. We want to hear the good and the bad.
It has been a pleasure working with Keith. Look forward to future collaborations.
Are You Missing the Market Insights Needed to Succeed in Africa?
Africa’s mining sector presents immense opportunities, but how well do you really understand what local mining operations need?
Here’s the reality:
- Internal research falls short – Partners and distributors sugarcoat feedback or don’t pass it on.
- Market reports miss the mark – They give trends, not what end-users actually think.
- Competitors are advancing – The ones winning deals already know what African miners need.
Let Digging Deep put you ahead!
Are You Missing the Market Insights Needed to Succeed in Africa?
Africa’s mining sector presents immense opportunities, but how well do you really understand what local mining operations need?
Here’s the reality:
- Internal research falls short – Partners and distributors sugarcoat feedback or don’t pass it on.
- Market reports miss the mark – They give trends, not what end-users actually think.
- Competitors are advancing – The ones winning deals already know what African miners need.
Let Digging Deep put you ahead!
Product Teams
Want to know if your product truly fits the African mining market? Digging Deep helps you:
✔ Validate product-market fit
✔ Prioritize features
✔ Identify gaps competitors are missing
✔ Reduce risk
Sales Teams
Struggling to convert African leads into customers? Digging Deep helps you:
✔ Understand buyer objections
✔ Tailor sales messaging
✔ Find untapped opportunities
✔ Close more deals, faster
Why Choose Digging Deep for VOC?
We’re not just another research company—we’re Africa’s leading Voice of Customer (VOC) service for international mining companies.
Here’s why industry leaders trust us:
🏅 7000+ African mining network on LinkedIn
💬 500+ mining professionals in growing a private community
📢 100+ dialogues, interviews and surveys conducted.
👉 Proven track record of helping product and sales teams drive success.
💡 Expert field network across key mining regions in Africa.
"With extensive experience across international mining sectors, I'm passionate about accelerating Africa's mining evolution. Digging Deep emerges from my commitment to bridge the gap between innovative global solutions and African mining operations, creating lasting partnerships that drive growth and excellence in African mining."
Keith Nare
Founder, Digging Deep
How It Works?
With Digging Deep’s Voice of Customer (VOC) Research, getting real, on-the-ground feedback from African mining professionals is simple. Here’s how we make it happen:
Step 1: Discovery Call
We cut to the chase—what insights will drive your product or sales strategy? Tell us the job titles, companies and countries you are looking for.
Step 3: We Talk to the Right People
We don’t just collect data. We engage engineers, procurement leaders, and site operators who give it to you straight.
Step 2: Custom Research Plan
We design a no-fluff research plan, including surveys and interviews with verified mining professionals.
Step 4: Insight Report & Actionable Takeaways
Receive a detailed insights report with clear recommendations to improve products, sales, and messaging.
Step 1: Discovery Call
We cut to the chase—what insights will drive your product or sales strategy? Tell us the job titles, companies and countries you are looking for.
Step 2: Custom Research Plan
We design a no-fluff research plan, including surveys and interviews with verified mining professionals.
Step 3: We Talk to the Right People
We don’t just collect data. We engage engineers, procurement leaders, and site operators who give it to you straight.
Step 4: Insight Report & Actionable Takeaways
Receive a detailed insights report with clear recommendations to improve products, sales, and messaging.
VOC Service Packages
We don’t do “one-size-fits-all.” We offer 3 packages based on how many responses and mine sites you need insights from—whether you need written feedback, video insights, or an on-the-ground deep dive.
Basic
$2500
- 10 Responses
- Format - Written only
- Across 10 mines
Advanced
$5000
- 25 Responses
- Format - Written + Video
- Across 25 mines
Premium
$10000
- Send us to any African Mine Site
- Format - Written + Video
- Digging Deep Event
Digging Deep Dialogues – Insights Straight from Africa's Mining Leaders
Explore our latest conversations with African mining professionals, where industry voices share real-world insights, challenges, and opportunities shaping the future of mining across the continent.
Digging Deep Dialogue 41: A conversation with Guinea's coolest mining supervisor.
Digging Deep Dialogue 40: Where mining meets AI-driven fragmentation analysis technology.
Digging Deep Dialogue 38: Demystifying Africa's mining procurement and supply chain personnel: feared or misunderstood?
Digging Deep Dialogue 35: Having fun: Mining on the African continent.
Digging Deep Dialogue 24: Botswana Chamber of Mines
Digging Deep Dialogue 23: Chamber of Mines of Namibia
Digging Deep Dialogue 19: Navigating through changes and challenges with Mariem Maiga.
Digging Deep Dialogue 15: Ghana Chamber of Mines
